Reel recycled paper towels on The Cleaning Lady's kitchen counter

By The Cleaning Lady


Reel Paper Towels are 100% eco-friendly and a great alternative to store-bought brands. They are soft and absorbent and are comparable in price to Bounty, Brawny and Seventh Generation. You can either make a one-time purchases or sign up for a subscription on their website.

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In the battle to save the planet, humans have come up with some pretty brilliant things. Electric cars, solar and wind energy, and making new products out of old ones. That’s why I’m so excited to try Reel 100% Recycled Paper Towels. Recycling paper products is a huge step to reducing deforestation and slowing climate change. Reel is leading the world in sustainable paper products with their paper towels and also a line of Bamboo Toilet Paper and Tissues.

The Importance of Using Recycled Paper Towels

This importance cannot be overstated, especially as the world faces a growing need for sustainable and eco-friendly solutions to reduce our impact on the environment. Traditional paper towels are typically made from virgin tree pulp, basically ground-up trees which have been recently cut down. This contributes greatly to deforestation and habitat loss for thousands of species. Take for instance, the Amazon Rainforest. The deforestation has increased rapidly with an area the size of New York City recently being cut down most recently. Trees, especially in the Amazon, help regulate climate and produce oxygen. This would be like cutting out your lungs to make room for another stomach.

Also, the production process of conventional paper towels often requires significant amounts of water, energy, and chemicals, exacerbating pollution and resource depletion.

Recycled paper towels, on the other hand, are created using post-consumer materials, such as paper collected from offices and schools. This not only extends the lifecycle of discarded paper but also saves thousands of trees. The production process also conserves energy and saves water compared to conventional paper towel manufacturing.

About Reel Paper’s Recycled Paper Towels

Reel paper towels are made from 100% recycled material with a minimum of 80% post-consumable fiber from places like offices and schools and are made in the USA. The packaging also is made from 100% recycled fibers and is plastic-free, creating zero waste. The manufacturing process uses a water-based process that doesn’t use any harsh chemicals.

Reel also partners with One Tree Planted which is a non-profit dedicated to planting trees all over the world to combat deforestation. To date, they have planted 52 million trees in 70 countries.

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Stats on Reel Paper Towels:

  • 135 sheets per roll
  • 2-ply
  • Half-sheet option to reduce waste
  • Biodegradable
  • Dye-free
  • BPA-Free
Reel Paper towels different size sheet possibilities, one bigger and one smaller
Half-sheet option

Is Reel FSC Certified?

Yes, Reel Paper Products are certified by the Forest Stewardship Counsel (FSC), which is an organization dedicated to responsible management of the world’s forests. FSC-certified products are products that have passed the criteria that the materials have been sourced in an environmentally friendly way.

Do They Work Better Than Store-Bought Brands?

I was impressed with how thick and soft the paper towels are. They are certainly as absorbent as Brawny or Bounty paper towels.

Compared to other recycled paper towels, they are much more sustainably made. For example, Seventh Generation Recycled Paper towels use only 50% post-consumer material while Reel uses 80%. Seventh Generation also packages their paper towels in plastic (what!?!).

Reel Recycled Paper Towel Ratings:


5 star rating


5 star rating


5 star rating

Pricing Compared to Other Brands

You can order Reel Recycled Paper Towels through their website. They have a subscription service where you can select delivery for every 8 weeks or a one-time purchase. Unfortunately they only come in a box of 12 so if you have space issues this might be a problem. If you elect to buy the subscription service, you can purchase them at the same price as Bounty. And you’re saving the planet too!

Reel recycled paper towels in box

Pricing Comparison By Brand:

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Reel Recycled Paper Towels are a great option if you are looking for a sustainable product for your home. The are the most environmentally friendly paper towels on the market and the price is comparable to other name brands including other recycled paper towels. For more information on recycled and reusable paper towels, read my article here. If you want to pair Reel Paper Towels with eco-friendly cleaning products, check out Blueland Eco-friendly Cleaners here.